Water filters, jewelry, electronics, sports memorabilia, toys, general merchandise…I’ve described a lot of different things in a lot of different ways. From longer catalog-style copy that’s heavy on consumer benefit to simple product-and-price formatting, I can craft descriptions that will help move your products.
Jewelry With Benefit Copy | Online
Fun | Annual Product Catalog
Simple Bullets/Pricing | Newspaper Insert/Magazine Ad (Concept)
Technical/Benefit | Annual Product Catalog
General Merchandise | Print/Web Circular
Conversational/Differentiation | Mail/Newspaper Insert
Fun Toy Copy | Print/Web Circular
Technical/Benefit | Annual Product Catalog
Short Comparison Bullets | In-Store Signage
Rusty Hancock 