If you listened to radio in one of the small towns where RadioShack had a store, or spent time shopping in a Michaels or Alco store the last few years…you probably heard some of my work!

• Michaels & Alco Stores: wrote multiple :30 in-store announcements that are recorded by a professional voiceover company and heard between songs in the store while you shop. My words usually described some of the better deals at the store that day or alerted customers to exciting new products.

• RadioShack: weekly :30 live-read radio ads (probably 150-200 spots over a several-year period) that generally ran in smaller towns around the country and tied into whatever sale or event was happening that week. I’d also leave a few seconds at the end for the station’s DJ to mention the store’s location as well.

• RadioShack, Michaels, Alco: miscellaneous radio spots for special events like the annual after-Thanksgiving sale, new product rollouts, grand openings and radio station appearances at stores.

Typical :30 in-store broadcast ad
(4-8 new spots per week)

Voice talent:
You’ll find some of the lowest prices of the year at the XYZ Store Clearance Event going on now through Sunday. Save $100 on a 50″ TV…now only four forty nine ninety nine.  For the home, all comforters and pillows are thirty percent off. And with the cold winter upon us, warm up with an additional forty percent off jackets and sweaters. Don’t miss out–shop our XYZ Store Clearance Event now through Sunday!

Small-market live-read radio ads:

Local radio station remote (series)

one :15 ad promoting the station’s appearance at the store before the event, and three :30 on-location live reads on location the day of the ad.