Resume

RUSTY L. HANCOCK

CONTENT SPECIALIST/SENIOR COPYWRITER

Arlington TX 76017
(817) 253-0536
Email: rustyhancock@outlook.com
Ad portfolio: www.RustyHancock.net
LinkedIn: https://www.linkedin.com/in/rustyhancock

KEY SKILLS AND ABILITIES

• Writing and editing content for web, direct mail, print, catalogs, email, product descriptions, product instructions and packaging, more
• Content management and planning
• Industries include electronics, water purification, printing, apparel, groceries, arts and crafts, jewelry, sports memorabilia, medical/industrial gear and more
• Can tailor copywriting style to match target audience/voice required: B2B, B2C, conversational, corporate branding, creative, benefit-oriented, technical, educational and traditional retail price-and-product
• WordPress, Google Docs, Adobe InDesign, Photoshop, Microsoft Excel, Corel VideoStudio, NetObjects Fusion

CAREER EXPERIENCE

New Millennium Concepts Ltd. | Berkey Water Systems, Bedford TX
Content Specialist / Copywriter / Communications Manager (March 2018-present)

Freelance Copywriting/Web Design (2003-present)
• TheRustyMaverick.com (college hoops blog)
• Various writing projects and websites including copy, layout and content management

OKI Data Americas (through Pasona, N.A.), Irving TX
Contract Copywriter (October 2017-January 2018)
• Wrote and edited a variety of B2B and B2C copy for website landing pages, email newsletters, customer testimonial, trade show magazine, sales collateral, web banners and more

Aquent-Vitamin T, Dallas TX
Contract Copywriter (August 2017-September 2017)
• On-site business-to-business copywriting project for Dallas-area company
• Rewrote descriptions for entire product line to read in a friendlier, less technical tone

AtAuction, Dallas TX
Lead Copywriter, Creative Services Manager (March 2016-December 2016)
• Wrote/edited web copy including branding stories, consumer educational content and  product descriptions for jewelry and sports memorabilia
• Managed day-to-day operation of small in-house creative team
• Developed workflow process for more efficient creative production

Michaels Stores, Irving TX
Copywriter (January 2015-March 2016)
• Wrote copy for digital projects including website banners, promotional emails and coupons
• Wrote copy for print media including direct mail pieces and newspaper circulars
• Miscellaneous projects including signs, in-store radio spots and other corporate projects

ALCO Stores Inc., Coppell TX
Copyeditor, Copywriter (June 2013-November 2014)
• Wrote, edited and approved content of weekly circulars (printed and online), promotional emails, web banners, store sale signage, branding section of company’s annual report and more
• Helped establish creative style guidelines and general workflow for new in-house production team
• Creative direction • Trained and mentored other employees
• Wrote and programmed weekly series of in-store radio ads

RadioShack Corp., Fort Worth TX
Lead Copywriter, Copy Supervisor, Copywriter (December 1995-September 2012)
• Wrote, edited and approved headlines and product copy for promotional circulars (newspaper, direct mail, online), annual product catalog, newspaper ads, store signs and local radio spots
• Internal pieces like store employee product training books, store merchandising layout guide
• Worked with members of other departments (executive, outside agencies, internal creative, marketing, buying, legal) to make sure each ad achieved its objective

Retail Management/Sales (1985-1995)

Service Merchandise, Edisons Jewelers & Distributors

EDUCATION
University of Texas at Arlington
Bachelor of Arts in Communications (Journalism) – December 1991
Major: Advertising   Minor: Marketing/Business Administration